Originals Gallery | adidas x FEP 2022
After more than two years without massive events, the most important music festival in Colombia, Estéreo Picnic came back. Our challenge in this comeback was returning to people a space where they could release their self-love and let all of their originality come out. THE FIRST ART GALLERY ON DEMAND For this reason, we created a co-creation experience where we celebrated all of the attendees and where 10 artists, transformed the attendees’ photographs into unique and non-fungible art pieces. The results +600 Totally original art pieces +650 Models who exhibited their authenticity +30million Of people reached through the #adidasFEP An activity that empowered and exalted everyones self-love We became the most desired and sought after activation in the entire Estéreo Picnic Festival.
